Out of sight is out of mind. This phrase is particularly true when it comes to your brand, especially in present times when your startup is competing with several other businesses – big and small - in the same digital arena. Simply putting up a website and random updating of content on your web pages would surely not help your brand move forward.
The popular solution to this problem is to hire a digital marketing services provider. However, this could put added financial strain on startups, especially the bootstrapped ones. Moreover, startups, seeing no visible increase in traffic or leads in the initial couple of months, often lose faith in the power of digital marketing and find themselves in a quagmire.
However, if startup owners / marketers have some insights on the tools and techniques of digital marketing, they can not only guide their hired digital marketing resource / agency but also drive online marketing campaigns on their own.
Let’s check out top five reasons why startup owners / marketers must acquaint themselves with latest digital marketing hacks:
1. A Lot of Visibility
Over 1 Billion people are known to be active daily on their social media accounts. Digital marketing experts, who are well acquainted with the tools and techniques of social media promotion, can create lot of visibility in a very short time.
2. Everything Changes, Technology Too!
It pays to be updated with the emerging trends in digital marketing. As your target customers hop from one technological platform to another, your brand, too, needs to be present on all the trending platforms.
3. Google Searches Matter
Researches prove that 90% of users click only those links that appear on the first page of a Google search. This means that if your brand doesn’t appear on the first page in a Google search result, it appears nowhere. A well-planned SEO campaign can surely bring your brand to a spot where most of the customers flock.
4. Wide Reach at a Small Cost
Every penny counts when you are running a startup. And marketing the products and services could be a daunting task for many startups. Thankfully, digital marketing initiatives ensure wider, more targeted reach at a much lower cost, when compared to offline marketing campaigns.
5. Page Monetization
Monetization strategies like affiliate marketing and pay-per-click ads earn you money every time you have a visitor on your webpage. Another well-known strategy to monetize your page is to host live webinars and workshops through free platforms like YouTube and charge your audience for access. A little insight on how to bring more traffic to your website and to create online awareness about events such as webinars and workshops would certainly help you in monetizing your webpages.
Remember, the only efficient, effective and possible medium to reach your customers 24 hours a day, 7 days a week, 365 days a year, is through digital marketing. Digital media moves fast. Consumers will be looking up for your product or service on multiple devices and search engines. The evolution of digital marketing is bound to pose new challenges as well as opportunities for your start-up; it is wise to be prepared to meet them.
About CIBA: CIBA (Centre for Incubation and Business Acceleration) is a leading incubation centre with an aim to foster entrepreneurship in Goa. Startups in Goa can avail space, business amenities as well as mentorship support across various areas including digital marketing. CIBA welcomes Goan startups to incubate at any of its three premises in Verna, Assagao and Mumbai.
10th February 2017
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